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PABLO LARRAIN

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NO (2013)
Starring Gael Garcia Bernal - Rene Saavedra, Alfredo Castro and Antonia Zegerz. Directed by Pablo Larrain.

In 1988, in an effort to extend and legitimize its rule, the Chilean military junta announced it would hold a plebiscite to get the people’s permission to stay in power. Despite being given 15 minutes a day to plead its case on television, the anti-Pinochet opposition was divided and without a clear message. Enter Rene Saavedra, an ad man who, after a career pushing soft drinks and soap, sets out to sell Chileans on democracy and freedom.

REVIEWS No - How advertising saved a country

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